McKechnie Marketing spring clean their websites for 2018.
Sport is a fantastic marketing vehicle when managed correctly. Sponsorship is often misunderstood between a charitable donation or advertising. It is more the former and as for seen as just another form of advertising that’s just the tip of the iceberg.
McKechnie Marketing prefer the use of partnership because as the name suggests involves 2 or more parties working together to achieve their goals e.g. business growth or a sporting achievement.
Having run 2 websites under our trading names of Race & Rally World and McK Direct, a decision has been made to bring both closer together offering partnership opportunities and marketing services.
Our Race and Rally World is well known in the motorsport community having run a popular blog which gives sports outside F1 a voice, photography and more recently an online store.
McK Direct is more recent and has been operating as a technology reseller. The opportunities and services will be aimed at pursuits outside motorsport such as cycling, triathlons, swimming and running.
McKechnie Marketing believe their strength is in the facilitating of services to help all parties thrive in sports marketing.
Our partnership opportunities are geared towards helping businesses grow in return for their investment using their partnership as a sales promotion tool.
Like with any investment there are no guarantees. However, there are plenty of examples in the public domain where partnerships have been successful e.g. NASCAR, Tour De France, British Touring Car Championship.
Marketing services include proposal appraisals, marketing collateral and partner search. Those seeking partners need to up their game in a very competitive market place and being more marketable will be of great benefit.
More services will be added during the year.