Put some oomph into your sales
Digital marketing is the fastest growing area in the marketing function. It is just one piece in the interconnectivity jigsaw. There are other areas of marketing which can play a key role and give your company or organisation a greater chance of success and an achievable return on investment.
A digital marketing agency recently advertised on LinkedIn that they could achieve £ 1 Million turnover from a £ 300K spend on social media advertising. A 300% return on investment looks good but the reality is that 30% of the turnover was spent on advertising which is a fine if your business operates in high margin. If you don’t know the target percentage is 10%.
McKechnie Marketing who own this website have conducted their own research on advertising on social media and found it to be less successful than newspaper campaigns of a similar spend 30 years ago.
Don't get us wrong digital marketing is great for interaction and engagement. Add this function to a traditional sales promotion campaign and you have significantly increased your chances of success.
Sponsorship is one such proven sales promotion tool though the word is more associated with a charitable deed in the form of a donation. Partnership is a more appropriate word when used as a marketing vehicle. The partner is happy to invest in an opportunity where the association with the recipient is going to help their business grow.
Partnership programmes are more than just advertising, they can be used as incentive programmes for staff, resellers and dealers based on achieving sales targets or customer loyalty programmes geared towards increasing sales using sport as the marketing vehicle.
McK Direct partnership programmes will soon be available.
If you are a company considering using sport as a marketing vehicle, click here to contact the owner of McKechnie Marketing.
Are you a team, competitor, championship or series promoter looking for funds? McK Direct can help you too.
There are many websites which offer free advertisements and seem like a promising idea.
However, unless marketed at decision makers or influencers, there is little chance of success.
McK Direct offer you the chance to advertise your partnership opportunity on our website for £ 69 inc VAT.
What do you get with the advert I hear you ask?
Regular posts on our networks including Twitter (over 9K followers), Facebook, Linkedin, Instagram and blogs.
Is there a time limit on the advertisement?
Yes, the ad will run for 3 calendar months with the option to continue at £ 49 inc VAT per month.
To purchase upload your photos and text.
If you want to add a video, please supply your youtube link.
You will be contacted you on receipt of payment.